Business Case Challenge (BCC) is held by GBL annually to accommodate the talents among APU students who want to hone their business-related skills through competition. The competition spans across 3 days. On the first day, the participating team consisting of 4 members will be given real life based business cases and 20 hours to come up with the best solutions. The next day, the teams will present their strategic idea to the panel of judges according to their division. The judges will select 1 team from each division. The selected teams will move on to the final round to present their strategic idea, having the chance to be the winner of BCC. The teams were asked to record their presentation for the preliminary round and then based on the judges evaluation for each division, 4 finalists were selected to present live via the zoom platform.